FHBA Brand Update
Florida Home Builders Association
DESIGN SYSTEM, BRAND GUIDE, & LOGO REDESIGN

The Florida Home Builders Association (FHBA) underwent a comprehensive rebrand to unify its visual identity, clarify its purpose, and strengthen connections with members, especially small builders, trade partners, and allied professionals. The updated brand positions FHBA as both a strong industry leader and a supportive ally, balancing archetypes of authority (Ruler) with care (Caregiver).
 

As part of this effort, FHBA’s six key sub-brands; SEBC, Aurora Awards, FHB-PAC, Florida Home Builders Foundation, FCMB, and the Florida Housing Hall of Fame will be visually and strategically aligned under a cohesive brand system. This integration reinforces FHBA’s leadership while bringing clarity, consistency, and recognition to its full range of programs and initiatives.